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Did you know that eBay was currently experimenting (again!) with the way in which they decide which listings to return in response to a normal search?

As you probably know, eBay’s standard search takes the word(s) input by the searcher and returns auctions which contain those keywords in their auction titles.

The change they are experimenting with involves item specifics. You’ll know that in many categories when you’re listing an item to sell you are invited to complete item specifics fields from drop-down boxes. I know many sellers just ignore this section of the seller’s forms figuring that as all of the facts about their item is included in the auction description that it is a waste of time completing the item specifics.

Well, now there is a reason to make sure your item specifics are completed. It’s because the search return experiment I mentioned takes into account the information contained in item specifics.

It’s early days, and it’s only an experiment. However, my advice to you is to get started and make sure you have item specifics fully completed for all the items you’re selling on eBay. You can read more here

(by Brian McGregor)