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Ebay Selling

If the product you sell is expensive, sophisticated, is technical and/or involves a complex buying process - or if your company sells to other businesses - then today I have a hot tip for selling it online.

If you’re in the kind of business such as computer equipment, specialized expertise, software licenses and consulting services, one of the most powerful marketing tools you can have is a “White Paper.”

A White Paper is a document, usually a few pages long, that states your company’s position on how a problem should be solved.

So if you sell drills, you can write a report on how to make better holes, and you’ll get lots more sales leads than merely advertising information about your drills.

Why does that work? Because: Nobody who bought a drill wanted a drill. They wanted a hole. Offer information about making holes and you’ll be much more successful.

If you give away information like that, Google AdWords is a great way to get web visitors to come to your website or eBay store, fill out a form and download your report or white paper.

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