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Slash Your eBay Fees by 90% Plus
Here's a simple rule for eBay success from M. Nalbone -
don't list too many items for sale using their auction format. Instead, set up
one of their stores. The cost starts at under $10 per month.
Why is this a good idea?
Let's do the maths:
If you list an item for sale using the auction format, the cost is anywhere from
$.35 on up to several dollars PER AUCTION. What's worse is that the auctions are
only good for 3, 5, 7, or 10 days.
HERE'S THE BETTER WAY: Sell the item in your eBay store. The listing price is
just 2 or 3 cents per item...and get this...They're good for a FULL 30 days! For
example, I recently sold a $500 item that I listed in my eBay store. The listing
cost me a whopping 3 cents! An identical item, if I'd sold it using the auction
format, would have cost me several dollars!
Using eBay's Auction format to list 500 items at a minimum of $.35 each =
$175.00 (and these are only good for 7 days each so you'd have to list them 4
times each per month) $175 x 4 = $700.00
List the identical 500 items in your eBay store @ just $.03 each = $15 + the
$9.99 monthly store fee = $24.99 and they are listed for a full 30 days each!
You save $675.01 per month! HOLY SMOKES!
I'm sure you can clearly see the benefit here. Of course you will want to sell a
few CHEAP items using the auction format to try to generate interest & drive
customers to your eBay.com store where they will buy MORE from you. Make sure
every auction listing contains a link to your eBay store & TELL THE CUSTOMER TO
VISIT YOUR STORE. Sell 10 or so of your 3 or 4 or 5 dollar items as
auctions...just enough to get some traffic to your store.
Now, what is it that the REALLY successful PowerSellers do?
They maximize the "back-end" sale.
What this means to you is that once a customer has bought from you, the hard
part is over. Now having done business with you, they TRUST you to deliver the
goods. You MUST try to get that customer to buy again & again.
Never, ever, send a package to a customer without including a sales flyer,
catalogue or some other special offer in the package to try to entice them to
make another purchase. Email them a special offer every week or so.
You NEED repeat customers. Going after the lone, one-time sale is a losing
battle. You will not be successful unless you get them to buy again & again & do
this with every person you deal with.
Send a thank-you note via postal mail or eMail to every customer & use that
opportunity to SELL THEM SOMETHING ELSE.
Another tip:
Sell CONSUMABLE items. You know, stuff that people need to order fairly often.
Like socks, t-shirts, work gloves, food items, towels & linens, printer ink
cartridges, sell shipping materials to other eBay sellers. You will get REPEAT
orders from these customers for months and even years to come.
Paul & Cindy | CEO's
Living Free Online International
