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Cross Promote Yourself To More eBay Profits
There is a way in which you can increase your eBay auction profits. It uses a cross promotion technique explained here by Brian McGregor.
This is the basis of it ......
First, you run an eBay auction at a price-point so low you know it will attract
lots of visitors.
Then, having attracted a high number of viewers, you "upsell" them to another
higher priced auction.
Now to the detail.....
You probably know eBay doesn't allow you to place a link in your auction listing
to an outside sales page. But it does allow you to put a link from one eBay
auction listing to another.
And herein lies your opportunity.
Create two auctions. One to entice the price point buyers, and the other as the
upsell product.
Let's describe this by way of a practical example so you can get a better idea
of how to make this work for you.
Let's assume that you sell doorknobs. In one auction listing you have your
barebones, lowest priced doorknob. You price it at cost, or even less than cost.
But make sure you place a link in this auction to another of your eBay auctions
with a higher priced product.
The link needs to say something like, "Go here now for other great deals on
designer doorknobs".
You make the upsell auction with lots of "value". Your objective is to make it
harder for the buyer to turn it down. For example you might offer free bonuses
such as an extra set of keys, a doorknob polishing kit, and a free installation
video. The more extras that are included the more "value" there will be and the
greater your conversion rate will be.
Doorknobs are only an example, although hopefully it shows you how you can use
this strategy to upsell anything.
Is it worth it?
My own testing indicates that between 25% and 55% of the time a buyer trades up
to the higher price point item.
As you've seen, this is very simple to implement. It's not difficult to create
two auction listings and to link them. (By the way, don't do a reverse link. You
don't want visitors to your high value auction clicking away to your low price
auction.)
If you execute this correctly, you definitely can generate
higher profits.
Here's to your success!
Paul & Cindy | CEO's
Living Free Online International
